This Is Our Watch, meanwhile, is well underway. Launched in November, the program offers retailers a number of free resources designed using feedback from store owners and employees and aimed at supporting the enforcement of federal laws and regulations.

The materials were sent free of charge to retailers in November, with most resources available for download online.

This Is Our Watch materials include:
-An instructional booklet providing retailers with directions on how to use program materials and train employees.
-Posters and register signage to communicate policies around age-restricted tobacco products.
-Stickers to place around the store, reminding customers that ID is needed to purchase tobacco products.
-Flyers that further communicate to staff and customers the age-verification rules for tobacco products.
-A flip calendar that can help employees calculate a customer’s age.
-A retailer checklist for verifying the age of a customers.