PURCHASE, N.Y. -- AMP Energy unveiled four new flavors that "can't be found anywhere else in the energy category," according to the company.
The new flavors include Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO. The flavors joined AMP Energy favorites Original and Cherry Blast in retailers nationwide this week.
Eyeing consumer research, AMP Energy realized the need to pack its cans with a variety of unique flavors, the company said. Parent company PepsiCo cites a recent Evaluative Criteria Energy A&U Study that determined 71% of energy-drink fans believe having better taste is more important than providing more energy. Consumers also saw a lack of unique and exotic fruit flavors in the category, and with that, AMP Energy set itself apart from the rest by providing energy in a variety of distinctive flavors.
"We knew energy-drink fans were craving some serious flavor innovation in the category," said Greg Lyons, vice president of marketing, AMP Energy. "So we made flavor our No. 1 priority when rolling out these four delicious new AMP Energy products."
With the new flavors come new package design intended to make the taste "something you can see." The packaging for AMP Energy has been updated to highlight the new flavors through vibrant colors and images of the unexpected fruit flavors found within each can.
AMP Energy, a product of PepsiCo, Purchase, N.Y., is a blend of unique flavors, caffeine, B-vitamins and other ingredients.
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