PURCHASE, N.Y. — Mtn Dew is bringing back Mtn Dew Pitch Black for a limited time only in January, according to a report by Taste of Home.
Pitch Black, first released in October 2004 as a limited-edition Halloween offering, is the flavor of Mtn Dew with a twist of citrus and dark fruit flavor. It returned again in the summer of 2011 as part of the “Back by Popular Demand” program and, in 2016, became available exclusively via fountain at 7-Eleven-owned Speedway convenience stores, Irving, Texas.
There also are two more Pitch Black varieties part of the January LTO: Zero Sugar and an energy drink version.
Pitch Black and other underperforming flavors were discontinued in most areas of the country in 2019, according to the fan page Mountain Dew Wiki.
Mtn Dew, made by PepsiCo North American Beverages, Purchase, N.Y., has had several flavor releases in 2022, including:
- Overdrive, a citrus taste with hints of mango, raspberry and lime, available only at Ankeny, Iowa-based Casey’s General Stores.
- Six flavors from its vault as part of its Outpost Flavor Adventure at Doe Mountain in Tennessee: Apple Cinnamon, Dill Pickle, S’mores, Elderberry, Huckleberry, and Summer Popsicle.
- Purple Thunder, a Circle K exclusive that combines blackberry and plum. Circle K’s parent is Alimentation Couche-Tard, Laval, Quebec.
- Fruit Quake, another LTO featuring the taste of a holiday fruitcake, announced just weeks ago.
The regular and zero sugar versions will be sold in bottles and cans, and the energy drink only in cans only, Taste of Home said.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.