Foodservice

7-Eleven Celebrates Brainfreeze Season With Exclusive Drops Weekly

Customers can unlock chance to win prizes by buying participating food products
Brainfreeze Season at 7-Eleven
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven wants customers to know it’s officially entering Brainfreeze Season, a time when it and Speedway and Stripes stores help customers feel hot and stay cool—and reward them with new prizes every Friday.

Customers who purchase participating products can win giveaways inspired by music, fashion and Slurpee drinks.

“We know the perfect playlist is key to a successful summer, so 7-Eleven, Speedway and Stripes are helping customers get their groove on with weekly giveaways inspired by their love of music,” the c-store chain said. “From VIP tickets to events like Life is Beautiful Festival and Coca-Cola Presents Float Fest—to meet-and-greets and signed merch from the hottest artists—the convenience retailers are giving customers the opportunity to experience their favorite artists on a whole new level.”

  • 7-Eleven is No. 1 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

To earn a chance to win these experiences, 7-Eleven, Speedway and Stripes customers need to purchase select items through the Speedy Rewards and 7Rewards loyalty programs or via 7Now delivery. Items include pizza, Big Gulp fountain beverages, Slurpee drinks, Gatorade, all varieties of Monster Energy, Zapp’s, smartwater, all Flamin' Hot varieties including Cheetos, Doritos and Ruffles and more. Also, when customers buy the product featured on their 7-Eleven and Speedway app each week, they will earn double entries for double the chance to win.

7-Eleven also will be dropping custom fashion pieces through unexpected brand collaborations and a limited-edition apparel collection with a trendsetting streetwear designer. Stay tuned later this summer for more details, the company said.

“Music and fashion and, of course, Slurpee drinks, are the cultural fuel that inspires our customers and helps them celebrate even the small moments in life,” said Marissa Jarratt, executive vice president and chief marketing officer at 7-Eleven. “Whether it’s a song that you can’t help but dance to, an outfit that makes you feel like a million bucks, or that first sip of a Slurpee drink, we want to help our customers take these moments from 10 to 11 to all summer long.”

In addition, customers can enjoy $1 small Slurpee drinks all season long. Flavors include Blue Raspberry or Cherry Slurpee as well as a limited-time-only flavor, Mango Lemonade.

The promotion ends Sept. 6.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including about 13,000 in the United States, including approximately 9,500 under the 7-Eleven banner, around 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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