Foodservice

Churroccino Beverage Brings Spring to 7-Eleven’s Step

C-store also adds white chocolate caramel mocha
7-Eleven's White Chocolate Caramel Mocha
Photograph courtesy of 7-Eleven

IRVING, Texas – As it warms up outside, it’s warming up inside 7-Eleven, which just launched two new hot beverages: the limited-time-only Churroccino and a white chocolate caramel-flavored mocha.

Both beverages are available at participating 7-Eleven, Speedway and Stripes stores. 7-Eleven started selling coffee in 1964.

The Churroccino combines the sweet cinnamon flavors of a classic churro with a creamy coffee taste, while the white chocolate caramel mocha offers notes of rich mocha and a combination of creamy caramel, sweet white chocolate and coffee flavors.

“We pride ourselves in being (our customers’) first stop to fuel up on their way to work and a trusted place to grab something on the go throughout the day,” said Jacob Barnes, 7-Eleven proprietary beverages senior product director. “Whether customers want fun seasonal flavors or a more traditional brew, we have something for everyone and bring in new options so they can always try something different.”

  • 7-Eleven is No. 1 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.

Through April 12, 7-Eleven is offering any size iced coffee for $1. It can be paired with any of the c-store’s snacks, including its limited-time-only triple chocolate muffin. Members of the 7Rewards and Speedy Rewards loyalty programs can pair any size cup of coffee, including the two new spring flavors, with any muffin, for $2.

At 7-Eleven and Speedway, customers can be their own barista, said the company, which along with Walgreens recently partnered with delivery network Shipt. Customizing coffee is encouraged, and free, at the hot and iced beverage bar. Coffee drinkers can get creative and craft their brew with a variety of creamers, flavored syrups and toppings that can be combined in more than 3,000 different ways.

Read about CSP’s 20 Great Coffee Programs.

Irving, Texas-based 7-Eleven, which recently launched a limited-time black bean burger, operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including about 9,500 in the United States under the 7-Eleven banner, about 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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