IRVING, Texas — In response to customer demand, 7-Eleven has just rolled out a limited-time black bean burger that’s a high-protein meat alternative that broadens the convenience-store chain’s vegetarian options.
Crafted with black beans, corn, rice and savory seasonings, this vegetarian patty is topped with American cheese and placed on a sweet brioche bun. 7-Eleven’s take on this popular vegetarian dish is intended for customers seeking a meat alternative during the Lenten season or looking for more meatless options without sacrificing taste or convenience, the company said.
- 7-Eleven is No. 1on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.
“At 7-Eleven, we keep a watchful eye on the shifting preferences of our customers and are constantly adapting our offerings for them,” said Anjuli Wilkie, 7-Eleven senior category manager of hot foods. “We frequently receive requests for more vegetarian options from our loyal customers, and because our hot sandwiches are so popular, the addition of a black bean burger was the perfect fit. Whether customers are looking to add more meatless protein to their diets or want to enjoy something other than fish on Fridays this spring, 7-Eleven has an option for them.”
As part of the debut, 7-Eleven is offering two black bean burgers, and other hot sandwiches such as cheeseburgers and chicken sandwiches, for just $5 in the store.
In addition, through April 12, 7Rewards members can pick up the new menu item for just $2 on Fridays. The 7Rewards loyalty program can be found in the 7-Eleven app and offers customers exclusive deals and discounts.
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including about 9,500 in the United States under the 7-Eleven banner, about 3,800 under the Speedway banner and about 500 under the Stripes flag, as well as the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands. 7-Eleven is No. 1on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.
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