BIRMINGHAM, Ala. — Chester’s Chicken has a new Buffalo chicken sandwich that’s a fried breast fillet smothered in Chester’s tangy Buffalo sauce, served on a brioche bun and topped with white American cheese and dill pickle chips.
This limited-time offer, also available in Buffalo chicken bites that are fried and sauced, starts Memorial Day weekend and runs through September at participating locations.
“Summer is the ideal time for Chester’s to introduce the new Buffalo chicken sandwich and Buffalo chicken bites,” said William Culpepper, vice president of marketing at Chester’s Chicken, Birmingham, Ala. “Consumers are ready to travel, and foodservice sales in c-stores are projected to spike over the next several months. Both of these products are on trend and serve as a great grab-and-go option for customers wanting a delicious meal or snack on the run.”
Chester’s developed a new proprietary Buffalo sauce for this promotion, designed to provide a coating of tangy Buffalo sauce that pairs well with its fried chicken recipe.
The new Buffalo sauce is the latest in a series of moves by Chester’s, which has unveiled a new logo, launched a new website, introduced new branded packaging and overhauled its menu board design in the last nine months.
“Our innovation pipeline is full, and we’re adding to it every day,” Culpepper said. “We are only scratching the surface at Chester’s, and we are excited to continue delivering great value to our franchisees and delicious fried chicken and sides to our end consumers.”
Chester's, in business for more than 50 years, has more than 1,300 locations in convenience stores, truckstops and supermarkets. Chester's marinated chicken is double breaded using an old family recipe. Chester's menu includes bone-in, tenders and potato wedges as well as breakfast, home-style sides, dipping sauces and desserts.
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