Foodservice

Casey’s Beefs Up Its Breakfast Lineup

‘Signature Handheld’ line built on made-from-scratch dough
Casey's Signature Handheld breakfast item
Photographs courtesy of Casey's General Stores

ANKENY, Iowa Casey’s General Stores Inc. introduced its first-ever handmade breakfast lineup Sept. 8 in all of its more than 2,300 stores in 16 states.

The Signature Handheld (pictured) starts with the same made-from-scratch dough used in the convenience-store chain’s pizzas. The dough wraps around warm eggs, savory sausage or bacon, and two types of cheese, then baked to create a hearty, portable breakfast option.

Secondly, a Loaded Breakfast Burrito is packed with warm eggs, shredded potatoes, savory bacon and sausage crumbles and topped with melted cheese and rolled up in a soft flour tortilla.

  • Casey's is No. 4 on CSP’s 2021 Top 202 ranking of c-store chains by number of company-owned retail outlets.

The Loaded Breakfast Bowl brings together egg, bacon, sausage, shredded potatoes and cheese.  

Finally, to complement these offerings, Casey’s is launching fresh-brewed, bean-to-cup coffee in six different flavors. 

“Casey’s has always set an early-morning alarm to start the coffee and roll out our made-from-scratch dough,” said Tom Brennan, chief merchandising officer. “Now we’re serving new and improved breakfast items and bean-to-cup coffee that will wow our regular guests and attract new ones. Anyone looking for a fast, easy and delicious breakfast can find that at Casey’s. We’re here to make mornings even better as our guests return to school, work and other routines.”

As part of the breakfast launch, Casey’s is celebrating National Coffee Day the week of Sept. 26 to Oct. 2. Customers will get a free small coffee with any purchase using Casey’s Rewards (the offer must be saved in one’s Rewards account). In addition, starting Sept. 22, those who join Casey’s Rewards will get a free small coffee. The offer will be applied automatically and is valid for 10 days after joining.

“Our goal with the new lineup is to make our guests’ days better with fresh coffee and a warm, delicious breakfast that fits easily into their morning routine,” said Michelle Wickham, vice president of prepared food at Casey’s. “Our Signature Handheld is hearty, cheesy and portable. It’s so special we had trouble coming up with a name for it, so maybe our guests can help. And, I have to say, the loaded burrito and loaded bowl are packed with flavor and very satisfying which is what our guests want.”

Casey’s, the nation’s fifth largest pizza chain, also is celebrating its breakfast pizza’s 20th birthday by offering 20 percent off any large breakfast pizza using code BIZZA20 through Oct. 5.

A Fortune 500 company, Ankeny, Iowa-based Casey’s operates more than 2,300 retail fuel outlets and convenience stores in 16 Midwestern states, primarily Iowa, Missouri and Illinois.

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