The Wills Group Inc.

Dash In is privately held by Wills Group Inc. and operates c-stores in Maryland, Virginia and Delaware through a mix of corporate and franchise-owned operations. Dash In's store count did not change due to a new stores being offset by the debranding of existing stores. It also added new ground-up car washes for a total of 47 Splash In locations. The Wills Group has a large number of non-Dash In Shell- and Exxon-branded locations in its network for a total of 279 locations.

In 2020, Dash In upgraded nine of its stores to its Neighborhood store format as part of its ongoing modernization efforts. The company launched a bean-to-cup coffee program and piloted a self-checkout platform. This year, it also launched a new mobile customer platform that covers retail purchasing, in-app fuel rewards, order ahead and food delivery features and car wash purchases.

The stores enhanced the foodservice offering with the introduction of more differentiated menu items while incorporating local flavors. Recent introductions include the Chesapeake Steak and Cheese Sub, Chicken, Bacon, and Ranch Quesadilla, our Fish Po' Boy Sandwich and several other items.

For benchmarking purposes, store counts are as of Jan. 1, 2021.