CEFCO Convenience Stores completed several technology upgrades in 2021. It launched web-based pay-at-the-pump capabilities using its digital wallet in partnership with Stuzo. The new capability enables CEFCO Rewards members to securely purchase fuel and car washes via a fast and frictionless web experience, using the CEFCO digital wallet and payment method of their choice. CEFCO also launched new self-ordering kiosks with technology from software company Reji and the Austin model from Olea Kiosks in two of its Texas-based CEFCO Kitchen locations.
Its growth in 2021 was due to all new store builds in Texas and Florida, especially around its CEFCO Kitchens concept. CEFCO pursued an aggressive rebuild and new-build strategy in 2020, completing two rebuilds, as well as building three new sites.
CEFCO stores are in six states: Texas, Louisiana, Arkansas, Alabama, Mississippi and Florida. Parent company Fikes Wholesale Inc. is a supplier of branded and unbranded gasoline and diesel fuel to retail and commercial locations throughout the Southeast United States.
For benchmarking purposes, store counts are as of Jan. 1, 2022.
|No. of Stores:||230|
|Rank Last Year:||40|