ExtraMile Convenience Stores LLC, a joint-venture franchising company with ownership and governance split between Chevron USA, San Ramon, Calif., and Jacksons Food Stores, Meridian, Idaho, is focused on growing the ExtraMile c-store brand within the Chevron and Texaco fuels network through franchising.
The stores are in six Western states: Utah, California, Oregon, Washington, Nevada and Idaho. In 2021, ExtraMile expanded into the eastern United States with its first stores in Alabama, including its 1000th location. As it continues to expand in both existing and new geographies, ExtraMile plans to grow to 1,500 sites by 2027.
In late 2019, ExtraMile began an image refresh program, completely redesigning the interior of its stores to offer a modern design aesthetic that calls out key areas in the store such as MileOne Coffee, Toasty Treats (hot food), Fizz (cold and frozen dispensed beverages) and the Recharge Zone (cold drinks). The company expects to complete the updates by early 2023.
In addition to an assortment of national branded goods, ExtraMile also offers a proprietary line of candies, sweets and snacks under the ExtraGood banner.
ExtraMile is also focusing heavily on its digital platforms such as ExtraMile Extras Rewards, a customer loyalty platform that rewards customers for shopping at their locations. The chain’s delivery platform has more than 600 locations.
For benchmarking purposes, store counts are as of Jan. 1, 2022.
|No. of Stores:||1007|
|Rank Last Year:||9|