Little General is a chain of large-format convenience stores that caters to families in rural areas of Appalachia and along West Virginia highways. The stores operate alongside at least one franchised restaurant, including Arby's Burger King, Godfather's Pizza, Steak Escape Sandwich Grill, Subway, Taco Bell and Dunkin' Donuts. Along with a selection of grocery products and convenience supplies, customers also will find grab-and-go hot items including pizza slices, sandwiches, soups and wings.
Little General also offers delivery via DoorDash and Grubhub. With the pandemic, Little General's delivery option became a valuable proposition. In 2021, about 20% of its locations offered delivery, and the chain is looking to expand its delivery with DoorDash to more units and integrate the service with its LG Rewards Program loyalty program.
Fuel brands include BP, Marathon, Sunoco, Exxon and Shell.
For benchmarking purposes, store counts are as of Jan. 1, 2022.
|Headquarters:||Beckley, West Virginia|
|No. of Stores:||115|
|Rank Last Year:||65|