BP America’s national convenience store brand is ampm, a fully franchised banner that is a popular retail destination in West Coast markets. Its marketing is youthful and irreverent, targeting in large part millennials and Gen Zers.
In 2012, BP sold the ARCO brand to Tesoro Corp., along with its Southern California refining and marketing business. BP exclusively licensed rights from Tesoro for the ARCO brand in Northern California, Oregon and Washington. It retained ownership of the ampm c-store brand and franchised it to Tesoro for use in the Southwest. While it formerly had ampm locations across the country, BP decided in 2012 to focus the franchise exclusively in the Western United States.
A key focus for ampm is its food program, which includes coffee, bakery, fresh sandwiches and hot foods, along with an extensive condiment bar. On the dispensed side, the chain offers a large fountain program with up to 24 different flavors of soda and proprietary drinks. Stores have an open floor plan and many have open-air refrigerated cases to display fresh sandwiches, fruit and yogurt.
Source: Convenience Digital Resource Library, Technomic
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