R.L. Vallee operates convenience stores under the name Maplefields. The company also distributes gasoline and diesel fuel throughout Vermont and northeastern New York.
While its target customer is the typical c-store blue-collar male commuter, R.L. Vallee plans to open new stores in urban areas to attract walk-by traffic and female professionals. Its foodservice program features grinder sandwiches. The stores sell Mobil or Irving brand gasoline.
Source: Convenience Digital Resource Library, Technomic
| Headquarters: | Saint Albans, Vt. |
|---|---|
| No. of Stores: | 44 |
| Average Store Size: | 3,600 sq. ft. |
| Rank: | 138 |
| States of Operation: | New York, Vermont |
| Website: | http://www.maplefields.com |
| Family Business: | Yes |