Farm Stores Grocery Inc.

Farm Stores Grocery’s competitive advantage is that it aims to capture a larger share of the dollars spent by female grocery shoppers by being a sort of "express lane" version of a traditional supermarket, whereby customers do not have to leave their vehicles.

Farm Stores Grocery is a drive-thru convenience store chain known colloquially as "La Vaquita," Spanish for "the little cow." Stores display a cow icon. The company owns and operates some sites but the majority are operated by independent franchise owners.

Source: Convenience Digital Resource Library, Technomic