Family-owned M.W.S. Enterprises operates Yellow Goose Markets and Arrow Mart Convenience Stores, all within the state of New York. Most of the stores are branded Arrow Mart, with six stores branded Yellow Goose. Predominant shoppers are male, mostly blue-collar workers, ages 18 to 55 years old. The chain has been successful attracting more female customers by offering clean, well-lighted stores, and selling fresh flowers in spring and summer. Located in primarily rural settings, customers stop in for grab-and-go sandwiches, coffee, cigarettes or beer. Stores also offer DVD movie rentals, which has become a big business for M.W.S.

The company makes sure its managers are focused on customer service, and positive reviews online suggest the training is working. Pricing in the stores is competitive, while still maintaining margins. The company offers loyalty program called Arrow Mart Rewards.

Source: Convenience Digital Resource Library, Technomic

Headquarters:East Amherst, New York
No. of Stores:46
Average Store Size:1,700 sq. ft.
States of Operation:
Family Business:Yes