7-Eleven is among the world's largest and most widely recognized and iconic retailers, both inside and outside the c-store channel. The company's iconic Slurpee, Big Gulp soft drinks and fresh-made coffees have helped 7-Eleven grow throughout North America and in several countries overseas.
Convenience items range from cigarettes and magazines, to sweet and salty snacks, beer and wine. 7-Eleven distinguishes itself from the competition with its many proprietary and private-label items. On the foodservice front, the chain has recently rolled out its "fresh" initiative, adding more fresh food items across the chain. Technology meanwhile plays a major role in the brand's evolution, including its 7Rewards loyalty app, a new BillPay app, third-party delivery and even a promotional play around drone delivery.
For management purposes, corporate/franchised North American stores are organized into geographical zones. 7-Eleven Hawaii also is a franchised area, and that operation reports to Seven-Eleven Japan, not the U.S. Franchise Group in Irving. 7-Eleven Inc. is wholly owned subsidiary of Tokyo-based Seven & I Holdings Co., which is publicly-traded on the Tokyo Stock Exchange.
Its "Retailer Initiative" allows an operator to align product assortment with the store's customer preferences, it offers many proprietary and private-label items, and it has assembled a "restaurant-quality" team that is introducing more fresh foods to the chain.
Source: Convenience Digital Resource Library, Technomic
|No. of Stores:||8303|
|Average Store Size:||3,200 sq. ft.|
|Rank Last Year:||1|
|States of Operation:||Arizona, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Vermont, Virginia, Washington, West Virginia|