Morris Petroleum’s Sprint Mart chain’s competitive advantages include its parent company’s diversified business and a focus on serving families and its surrounding neighborhoods and communities.

Sprint Mart is a family-friendly brand that places great emphasis on guest service and offering goods and services based on the needs of the neighborhoods and communities that surround its stores. Morris Petroleum and The Dutch Group jointly own the c-stores under the company Victory Marketing. Owners of those companies formed Victory Marketing LLC to operate the c-store business. The companies also are involved in other businesses, including a fuel distribution/jobber entity called Victory Energy. Besides operating and supplying fuel to its more than 80 stores, the company is a jobber for another 70 or so dealer sites.

Source: Convenience Digital Resource Library, Technomic

Headquarters:Ridgeland, Mississippi
No. of Stores:77
Average Store Size:1,700 sq. ft.
States of Operation: Alabama, Louisiana, Mississippi
Family Business:Yes