In 1959, W.A. "Bill" Krause and T.S. Gentle formed a partnership and created the beginnings of the now large convenience-store chain Kum & Go. The two, a father-in-law and son-in-law, created Hampton Oil Co. in Hampton, Iowa, which soon became the Krause Gentle Corp., and later Kum & Go LC.
Today, Kum & Go is a fast-growing company with ongoing expansion. It recently debuted a store prototype that underscores its new brand tagline, “Where & means more.” And when it comes to design, the “more” represents a food-forward, eco-friendly store with nods to the community.
The chain has offered biofuel to customers since 1997 to meet customer demand. Kum & Go is the largest E85 retailer in the state of Iowa, and it sells E85 in seven other states. The chain also provides B2 biodiesel, a clean-burning alternative fuel produced from domestic, renewable resources; and a 10% ethanol blend.
Source: Convenience Digital Resource Library, Technomic
How the c-store chain is transforming the role of chief marketing...