ampm is the national convenience-store brand for BP America, which spans the West in California, Nevada, Arizona, Oregon and Washington. In May 2014, the company introduced its "to go" retail image, which is being offered to sites East of the Rockies.
A key focus for ampm is its food program. With coffee, bakery, fresh sandwiches and hot foods, ampm meets the taste and value expectations of its customers. ampm offers customers choices such as a wide-ranging condiment bar that gives customers the ability to dress their food in a variety of ways, and a fountain program that offers up to 24 different flavors of soda and proprietary drinks, as well as two varieties of ice, crunch and cubed. Stores have an open floor plan and many have open-air refrigerated cases to display fresh sandwiches, fruit and yogurt. ampm plan-o-grams the total store for franchisees, allowing 15% to 20% "flex" space for franchisees' choices. The purpose of the flex space is for franchisees to merchandise products to best meet the needs of the local consumer.
The BP “to go" retail image offers BP-branded marketers a new look inside and out. It became available in spring 2014. "To go" offers operators the option to select from a variety of elements to fit their individual store needs, including store layouts, building exteriors and price signs. The elements are designed to blend with existing BP brand designs and are flexible enough to accommodate the needs of small- and large-format sites. BP recommends the design for stores with at least 1,000 square feet of c-store retail space.
In August 2012, BP sold its ARCO fuel brand to Tesoro, along with its Southern California refining and marketing business. BP exclusively licenses rights from Tesoro for the ARCO brand in Northern California, Oregon and Washington.
BP retained ownership of the ampm c-store brand and franchised it to Tesoro for use in the Southwest. At the same time, the company pulled back on a strategy started in 2008 to push the brand into the Eastern United States. However, at the annual BPAMA convention and expo in early 2014, the company outlined plans to make BP the No. 1 fuel brand East of the Rockies. That includes working to increase participation in the BP Drivers Rewards fuel loyalty program.
|Headquarters:||La Palma, Calif.|
|No. of Stores:||970|
|Average Store Size:||1,000-2,500 sq. ft.|
|Rank Last Year:||9|
|States of Operation:||Arizona, California, Nevada, Oregon, Washington|