Of its overall network, Shell Canada operates about 500 convenience stores, all of which are corporate-owned, making it one of the largest integrated petroleum companies in Canada. Its convenience stores are branded Select. All sell fuel under the brands Shell, Payless and Beaver. It has car washes in 160 locations. The company also distributes fuel to nearly 700 dealer sites.
The company has many rural stores, so they stock many household goods in addition to convenience items, with unusual or unique products including reindeer and moose jerky. Its main demographic are males, 18 to 40 years old, with its main competitors being Esso, Petro-Canada, 7-Eleven and Mac’s/Couche-Tard. Shell Canada is a subsidiary of Holland-based Royal Dutch Shell.
Shell Canada has been named one of Canada’s top 100 employers because of the financial benefits it offers employees, including discounted gas and finding child and senior health care. Since 2000, Shell Canada has invested more than $66 million in three key areas: environment, employees and education.
|No. of Stores:||473|
|Average Store Size:||1,000-2,500 sq. ft.|
|Rank Last Year:||18|
|States of Operation:|