In 2001, fuel marketers Kimbro Oil Co., The Parman Corp. and Shell Oil Motiva formed Tri Star Energy LLC (also Tri Star Services LLC), the parent company of Twice Daily and Daily’s convenience stores. In 2015, the chain announced plans to acquire all six Home Depot Fuel convenience stores and will rebrand them T-Fuel. Besides the 84 company-owned locations, Tri Star delivers fuel to 164 dealer locations.
The Twice Daily store concept was initiated in 2012 and has been implemented at 37 of the chain’s sites. Other stores are not large enough to carry the format and will eventually have a new brand—TD Fuel—as the chain moves away from the Daily’s name.
Tri Star retail outlets measure about 2,500 square feet on average and typically have six to eight MPDs in the forecourt. Most of the stores sell Shell or Gulf fuel, with some pumping Exxon or BP fuel. Major competitors for Tri Star include Mapco, Broden and Sudden Service. Most of the chain’s stores are open 24 hours a day.
For loyalty, the company partners with Shell and Kroger, participating in Shell’s Fuel Rewards Network loyalty program. Tri Star has 42-inch TV monitors for in-store promotions, and Pump Top TV has been installed on pumps at the Twice Daily stores.
|No. of Stores:||73|
|Average Store Size:||2,500-4,000 sq. ft.|
|States of Operation:||Kentucky, Tennessee|