Powered by master limited partnership (MLP) energy company Northern Tier, SuperAmerica has undertaken important upgrades over the past two years, reinvigorating the brand with fresh colors, signage, new gondolas and an expanding food program.
Driving SuperAmerica’s fresh offering is the company’sSuperMom's Commissary, which provides freshly baked bread and sandwiches daily, as well as doughnuts, muffins and cookies.
The company continues to expand, having planned 10 ground-up store constructions in 2015. At the centerpiece of its growth is the SuperMom brand and increased rollout of fresh items. In addition, the company’s proprietary fountain program called Super Sipper continues to excel, featuring a dozen heads for frozen beverages and as many as 20 heads of soda.
SuperAmerica also promotes its loyalty program, Kickback. The MySA Rewards card enables customers to save 3 cents per gallon and has a host of other savings benefits.
|No. of Stores:||274|
|Average Store Size:||2,500-4,000 sq. ft.|
|Rank Last Year:||35|
|States of Operation:||Minnesota, South Dakota, Wisconsin|