Victory Marketing’s Sprint Mart chain of 82 convenience stores (plus fuel distribution to independent dealer sites) frequently cites its Christian values and says on its website that its success “is based on our people.” Employees are taught to always put the customer first.
Sprint Marts sell mostly Shell brand gasoline. A few Sprint Mart locations offer Exxon, BP or unbranded fuels. The c-stores are part of the Dutch Group, which also includes clinics and pharmacies, as well as lubricants and fleet fuel services.
All locations sell fuel and 12 sites have a car wash. The chain is diversified, with two units that are truckstops with showers; two have coin-operated laundries; and two have on-site pharmacies. Almost half of the chain is open 24 hours. Most units have ATMs. Seventy stores sell beer. Neon lighting beckons the shopper to neatly sectioned categories within the brightly lighted stores.
QSRs include Burger King, Subway, McDonald’s, Domino’s, Chix (proprietary deli), Hot Stuff Pizza, Penn’s and Donut Factory. It also offers proprietary foodservice ranging from country cooking and biscuits to burgers and barbecue. Private-label products include the chain’s own Best Bean coffee and its Finish Line fountain drinks.In a few stores, bottled and packaged beer is sold in a “walk-in beer igloo,” where beer is available in six-packs, 12-packs and more.
|No. of Stores:||83|
|Average Store Size:||1,000-2,500 sq. ft.|
|Rank Last Year:||90|
|States of Operation:||Alabama, Louisiana, Mississippi|