Delta Sonic, known as the “Kissing Car Wash” for its lip-print logo, is a family-owned business that operates units with car washes, gasoline and convenience-store items. Sites are located in New York, Illinois and Pennsylvania. In 2017, it had a price differential 7.32 CPG lower than its area competition, according to OPIS. This is thanks to the generous fuel discounts it offers to customers of its state-of-the-art car washes. Users of Delta Sonic’s The Card payment card earn anywhere from 5- to 15-CPG discounts on gasoline purchases.

In addition to regular, midgrade and premium, Delta Sonic offers ethanol-free gasoline, diesel and racing fuel at select locations.

Headquarters:Buffalo, N.Y.
Station Count:26
Market Efficiency:1.700
Market Share:0.040%
Outlet Share:0.020%
Price Differential:-7.32 CPG