Delta Sonic, known as the “Kissing Car Wash” for its lip-print logo, is a family-owned business that operates units with car washes, gasoline and convenience-store items. Sites are located in New York, Illinois and Pennsylvania. In 2017, it had a price differential 7.32 CPG lower than its area competition, according to OPIS. This is thanks to the generous fuel discounts it offers to customers of its state-of-the-art car washes. Users of Delta Sonic’s The Card payment card earn anywhere from 5- to 15-CPG discounts on gasoline purchases.
In addition to regular, midgrade and premium, Delta Sonic offers ethanol-free gasoline, diesel and racing fuel at select locations.
| Headquarters: | Buffalo, N.Y. |
|---|---|
| Station Count: | 26 |
| Market Efficiency: | 1.700 |
| Market Share: | 0.040% |
| Outlet Share: | 0.020% |
| Price Differential: | -7.32 CPG |