A leading-edge convenience chain both inside the store and with its forecourt-fuel offer, La Crosse, Wis.-based Kwik Trip Inc. (with both its own Kwik Trip and companion Kwik Star brands) is known for its vertically integrated foodservice and grocery format that includes baked goods, snacks, sandwiches and coffee.
In addition to high in-store standards, the chain of stores in Wisconsin, Minnesota and Iowa has been actively expanding its fuel portfolio, including more than two dozen 110-volt electric-vehicle charging stations and more than 30 compressed natural gas locations. It began testing E15 in early 2017 and in the first year has sold 70 million gallons. The chain’s gasoline is also Top Tier certified.
Its Kwik Rewards card offers a 3-cent-per-gallon rebate on fuel purchases, and its Kwik Bucks loyalty program, designed for professional drivers, offers points for food or merchandise when the member uses the Kwik Bucks card to buy diesel and CNG.
In late 2017, Kwik Trip initiated a $300 million capital investment project that will enable the growing company to meet its ongoing capacity needs. The projects will support the company’s plans to open 40 to 50 new stores annually.
|La Crosse, Wis.