Kum & Go’s overall differentiation begins with fuel: A redesigned black-and-silver canopy stands over eight multipump dispensers adorned with Kum & Go’s bright trademark red color.
With dozens of LEED-certified “green” convenience stores and a reputation for great customer service, Kum & Go began testing E15 in 2016. At that time, the West Des Moines, Iowa-based chain sold the ethanol-based fuel for $1.15 per gallon at nine locations to introduce customers to the blend.
Kum & Go officials are electrified about the future of American cars. The decades-old convenience retailer known for its value, selection and speedy service was planning to open two new test stores in Colorado with electric charging stations in 2018.
Headquarters: | West Des Moines, Iowa |
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Station Count: | 408 |
Market Efficiency: | 2.340 |
Market Share: | 0.870% |
Outlet Share: | 0.370% |
Price Differential: | 1.56 CPG |