Simonson Station Stores is a fourth-generation family-owned business currently operating 16 stores across North Dakota and Minnesota. It uses the fact that its fuel is “locally sourced”—from the Williston Basin in North Dakota—as a point of differentiation. The closeness to the source allows for a fresher product and more precise inventory management controls, according to the company. Its product offerings include E10 gasoline and No. 2 ultra-low-sulfur diesel. During winter, Simonson offers winter-blended ultra-low-sulfur diesel and No. 1 ultra-low-sulfur diesel (where available). Simonson offers a branded charge card with a 3-CPG discount.
Headquarters: | Grand Forks, N.D. |
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Station Count: | 15 |
Market Efficiency: | 1.240 |
Market Share: | 0.020% |
Outlet Share: | 0.010% |
Price Differential: | -1.87 CPG |