In 1967, Ralph Luke founded Luke Oil in Hobart, Ind., to supply citizens with home heating fuel. In the 1980s, the company transitioned into a fuel supplier for gas stations, and by 2001, the company had started to diversify—including acquiring its own convenience stores and gas stations. Given its fuel-supplier background, Luke naturally has a strong fuel background and today distributes more than 300 million gallons of fuel annually through its network of retail stations, dealers, fuel distributors and national, government and commercial customers.
Luke’s Go Reward$ loyalty program allows customers to earn 3 points per dollar spent at the company’s c-stores. Once they hit 500 points, guests can redeem them for 25 cents off per gallon, up to 20 gallons. The program works via a membership card or mobile app.