Nouria Energy is a Massachusetts-based company that includes a wholesale-fuel division and a retail division. The company owns and operates 83 retail locations in four states in the Northeast, branded with Shell, Irving and Gulf fuels. Many stores are branded Lil' Mart, and new locations will carry that name. Average store size is around 2,500 square feet, but stores range in size from about 1,000 square feet to more than 4,000 square feet with proprietary foodservice at the larger locations.

The company, together with Nouria Energy Ventures LLC, acquired 80 Shell-branded retail gas stations in Massachusetts and New Hampshire from Motiva Enterprises LLC in April 2011. Top categories at Nouria Energy stores, by dollar volume, are cigarettes, beer and wine and packaged beverages. Foodservice and car wash provide the most promise for growth.

Headquarters:Worcester, Massachusetts
No. of Stores:83
Average Store Size:2,500-4,000 sq. ft.
States of Operation: Maine, Massachusetts, New Hampshire, Rhode Island