“Quality, our way of life.” Such is the slogan of Quality Oil, operator of 45 Quality Mart and franchisor of 52 Quality Plus stores.
What is unique is that the Quality Plus stores are run by husband-and-wife teams who live in furnished apartments attached to the store property. The Quality Plus stores feature drive-thru windows and special cigarette pricing.
In 2013, Quality Oil was developing a loyalty program for its independent-branded locations, according to Harry Alexander, vice president of retail technology. The company already taps the Shell Fuel Rewards program (with Kroger and Bi Lo) in the Raleigh and Charlotte markets.