Reid Petroleum Group/Crosby's

Reid Stores Inc. is a division of the Reid Petroleum Group. Its convenience stores primarily operate in rural areas of western, central and southwestern New York and northwestern Pennsylvania. All stores are branded Crosby's and most feature Crosby's-branded fuel. Others fly the Marathon, Mobil, Exxon, Shell, Sunoco or Valero flag. The target customer is the 18- to 35-year-old male.

Most locations offer Crosby's proprietary foodservice offerings of fresh pizza, made-to-order subs and a variety of fried foods. In addition, the company is a franchisee of both Subway and Tim Hortons. Its community hubs feature grocery and produce, as well as a seating area with free Wi-Fi. The lounge encourages customers buying fresh-made pizza, made-to-order subs or gourmet coffee to stay and relax. My Crosby's Rewards loyalty program gives customers instant fuel rewards and member perks, such as two large cheese pizzas for $16.99 on Tuesdays and Thursdays.

Reid is active with promotions, and the company is supportive of charities such as the Cystic Fibrosis Foundation and Roswell Cancer Center in Buffalo, New York.

For benchmarking purposes, store counts are as of Jan. 1, 2023.