ExtraMile Convenience Stores LLC

ExtraMile Convenience Stores is a joint-venture franchising company with ownership and governance shared between Chevron USA, San Ramon, California, and Jacksons Food Stores (No. 25), Meridian, Idaho. It is focused on growing the ExtraMile c-store brand within the Chevron and Texaco fuels network through franchising.

The stores are in seven western states—California, Washington, Oregon, Idaho, Utah, Nevada and Arizona—and two southeastern states, Alabama and Mississippi. As it continues to expand in both existing and new geographies, ExtraMile plans to grow to 1,500 sites by 2027.

In late 2019, ExtraMile began an image refresh program, completely redesigning the interior of its stores to offer a modern design aesthetic that calls out key areas in the store such as MileOne Coffee, Toasty Treats (hot food), Fizz (cold and frozen dispensed beverages) and the Recharge Zone (cold drinks). The company expects to complete the updates by early 2023.

In addition to an assortment of national branded goods, ExtraMile also offers a proprietary line of candies, sweets and snacks under the ExtraGood banner. Many stores also feature Krispy Krunchy Chicken.

ExtraMile is focusing heavily on its digital platforms such as ExtraMile Extras Rewards, a loyalty platform that rewards customers for shopping at their locations. And it uses its ExtraMan superhero mascot frequently to promote the stores' offerings. The chain's delivery platform has more than 600 locations. In late 2022, ExtraMile opened a checkout-free store in California using technology from Grabango.

For benchmarking purposes, store counts are as of Jan. 1, 2023.