Little General is a chain of large-format convenience stores that caters to families in rural areas of Appalachia and along West Virginia highways. The stores operate alongside at least one franchised restaurant, including Arby's, Burger King, Godfather's Pizza, Steak Escape Sandwich Grill, Subway, Taco Bell and Dunkin' Donuts. Along with a selection of grocery products and convenience supplies, customers will also find grab-and-go hot items including pizza slices, sandwiches, soups and wings.
The retailer offers the LG Rewards program. Customers can redeem points for in-store purchases for cents off on fuel; free coffee, fountain drinks, slushies and more.
Little General opened a new c-store with Arby's and Teriyaki Madness quick-service restaurants in Fairmont, West Virginia, in January 2022.
Fuel brands include BP, Marathon, Sunoco, Exxon and Shell.
For benchmarking purposes, store counts are as of Jan. 1, 2023.
|Headquarters:||Beckley, West Virginia|
|No. of Stores:||115|
|Rank Last Year:||64|