Bonfare Markets Inc.

Founded in 1969, Bonfare Markets Inc. is a franchisor with retail operations across Northern California and the San Francisco Bay Area. Bonfare Markets provides a wide variety of products and services to its shoppers, and it touts a clean, safe and friendly shopping environment. It regards its core customer base as blue-collar workers but makes an effort to appeal to more white-color consumers by refurbishing stores and products.

Bonfare helps franchisees from diverse backgrounds build and succeed in their own business. Management assists franchisees throughout the entire process by providing training in all areas of operation and pledges ongoing support.

The chain believes in being a good neighbor by contributing to the quality of life in the diverse communities in which it operates. It takes pride in its commitment to schools by sponsoring events, providing computer systems to schools and organizing other activities.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.