Chevron Corp. is one of the few U.S. oil companies still committed to having a direct-operated retail network. Chevron-branded products are sold in more than 8,000 retail locations in the United States, and the major oil supplies more than 2,500 service stations in southern and eastern states with Texaco-branded fuel.
Despite the number of U.S. locations flying the Chevron and Texaco flags, Chevron's "controllable" retail network—meaning those stores that adhere to procedures created by the corporate operations and category-management teams—comprises about 800 company-owned and franchised Chevron ExtraMile stores. The "noncontrollable" locations in the network include independent distributors and dealers selling Chevron or Texaco gasoline, but Chevron has no direct affiliation with the convenience-store offer at those locations. Of the locations the company owns and operates, most have an ExtraMile store.
ExtraMile Convenience Stores LLC (EMCS) debuted early 2018 with the goal of expanding the ExtraMile retail brand across the western United States. The new company is a joint venture announced in September 2017 between Chevron USA Inc. and Jacksons Food Stores Inc., and it plans to double the number of ExtraMile c-stores by 2027.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
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