One of the early pioneers of the convenience-store industry with roots tracing to 1963, family-owned Stop-N-Go of Madison operates full-service convenience centers, pumping BP, Shell and CITGO-branded fuels. It stands firmly behind its mission statement of “100% customer satisfaction. Every customer, every time.”

Stop-N-Go’s Race to Savings loyalty card serves as an in-store-sales velocity builder, allowing customers to earn points to spend as cash at Stop-N-Go locations, earn random rewards, receive member deals and earn savings on fuel purchases. Race to Savings also gives customers the option to use their phone number as an alternate identification while at the pump or cash register.

The chain is active in the communities it serves, throwing its weight behind a host of local organizations and raising funds for St. Jude, MACC Fund and Make-A-Wish Walk for Wishes.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.

Headquarters:Madison, Wisconsin
No. of Stores:35
Rank Last Year:174