Dari Mart prides itself on being a quintessential hometown store and a gathering place for people in the community. The chain is a fourth-generation family business with deep roots in Oregon. The corporate flagship store is in a town with 4,000 people, and other stores serve towns with a population as small as 1,000. It sells fresh dairy products, including milk, in stores within 48 hours of milking.
The stores target 20- to 30-year-olds who spend freely. Dari Mart runs contests and promotions on the company website to entice this demographic. The chain also is engaged in social-media marketing with Facebook and Twitter, where it reminds customers to buy lottery tickets when the jackpot is high, take advantage of a special or give a shout-out to the local University of Oregon Ducks.
The company also supports the community by offering free or discounted dairy products if there is any overproduction.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
|Headquarters:||Junction City, Oregon|
|No. of Stores:||45|