With its retail image defined by an American flag and star-spangled red and white logo scheme, Freedom Oil Co. owns and operates Shell-branded Freedom convenience stores in central Illinois and Florida. It also owns and operates a wholesale fuel operation, distributing products to many branded and independent dealer accounts in Illinois.

The third-generation, family-owned company delivers a “Best for Less” merchandising pledge, focusing on increasing margin while offering the best deals possible for customers. The target audience at its Bloomington, Ill., stores is college students, because the area is home to two universities. The Florida stores target 18- to 40-year-old males.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.

Headquarters:Bloomington, Illinois
No. of Stores:34
Rank Last Year:185