Riiser Energy of Wausau, Wis., owns and operates the R-Store convenience-store network; supplies petroleum products to c-store chains that own and operate their own facilities; and operates a travel-center division that consists of full-service R-Stop truck stops, each of which offers a full-service restaurant called Hwy 51 Truck Stop Restaurants, catering to over-the-road truck trade with showers and driver lounges.
The Mobil and BP-branded company also delivers oil to home heating customers as well as gasoline and diesel fuel to agricultural, commercial and industrial accounts.
The chain prides itself on customer service, cleanliness and convenience throughout its locations, demonstrated by clean restrooms, friendly associates and products and services offered at reasonable prices across a wide variety of store sizes and types.
Several notable core merchandising programs are the Jammin Java coffee program, packaged beverages and snacks, foodservice fare and a mobile-app-driven loyalty program carried out in conjunction with Gas Buddy.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
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