Lee Oil’s competitive advantage is the rural focus of its Lee’s Food Mart c-stores, which primarily cater to blue-collar males. It owns and operates the Lee’s Food Mart chain through its wholly owned subsidiary Lee’s Food Marts LLC. The company also distributes petroleum products to wholesale and retail customers, while the retail locations are branded by major oil companies. Lee Oil also delivers home heating oil and fuel products to other customers, ranging from mining operations to trucking and school districts.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
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