Maverik is known for its "Adventure's First Stop" brand image. This includes store decor of adventure- and action-themed murals, mannequins dressed as snowboarders and rock climbers, high-definition point-of-purchase video screens, and fuel pumps outfitted in adventure-themed decals, which attract outdoors-loving males age 18 to 44 who have a need for quick energy, rehydration and/or alcohol refreshments. Maverik targets a youthful, extreme-sports-minded population of Generation Z, millennials and Gen X. The company has put a major emphasis on foodservice, rolling out made-to-order food concepts and increasing its grab-and-go and barista-manned coffee offerings. FJ Management owns Maverik.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
Photo courtesy of Maverik.
|No. of Stores:||310|
|Rank Last Year:||30|