R.L. Vallee Inc.

R.L. Vallee operates convenience stores under the name Maplefields. The company also distributes gasoline and diesel fuel throughout Vermont and northeastern New York.

While its target customer is the typical c-store blue-collar male commuter, R.L. Vallee plans to open new stores in urban areas to attract walk-by traffic and female professionals. Its foodservice program features grinder sandwiches. Many stores now accept Uber gas credit cards at the pump, allowing Uber drivers to enroll in the Momentum driver rewards program. The stores sell Mobil or Irving brand gasoline.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.