Family Express is a regional chain of foodservice-focused c-stores with an upscale positioning. The chain dedicates itself to offering fresh food and beverages at value prices in a convenient, friendly, clean and safe environment.
The chain differentiates itself by having fresh milk and many other products delivered daily to its stores. The chain is known for its private-label concepts and products, including Cravin’s Market baked goods and deli items; Java Wave coffees; Squeeze Freeze frozen beverages; Buzzed Energy beverages; Family Express brand milk, water and ice; and Family Express fuels, including E15. Stores also feature a European Cafe self-serve coffee program that can calibrate and serve multiple gourmet coffee options, customized with foam, syrups and milk.
The company is collaborating with several technology providers to improve its customer experience. The initiative includes Paytronix as the company’s primary loyalty provider, Olo as its online ordering platform, National Carwash Solutions for car wash and Big Club Digital for website redevelopment.
Privately held Family Express has an employee-centric culture. In 2018, it raised starting wages to $11 per hour, and it offers benefits such as 401(k) matching, fitness-center access and stable scheduling.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.
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