Springfield, Mass.-based Pride Stores is a family-owned and -operated chain of convenience stores in western Massachusetts and Connecticut. In addition to its operational efficiencies, the company relies on a healthy loyalty program to drive gallons further. This includes a savings card that gives a 10-cent-per-gallon discount on fuel, and a reward card for customers to earn money toward in-store and gasoline purchases.
Pride was said to be the first c-store chain to install cash dispensers at the fuel pumps in 2005 and the first in the market to sell ethanol-blended and biodiesel fuels at all locations by 2007.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.
|No. of Stores:||32|