One of the early pioneers of the convenience-store industry with roots tracing to 1963, family-owned Stop-N-Go of Madison operates full-service convenience centers, pumping BP-, Shell- and CITGO-branded fuels.

Stop-N-Go stores sell products from many local breweries. In the freezers at Stop-N-Go, customers will find Cedar Crest Ice Cream, as well as Palermo’s Pizza. The chain is looking into selling cannabidiol, or CBD, products.

Stop-N-Go’s Race to Savings loyalty card serves as an in-store-sales velocity builder, allowing customers to earn points to spend as cash at Stop-N-Go locations, earn rewards, receive member deals and earn savings on fuel purchases. Race to Savings also gives customers the option to use their phone number as an alternate identification while at the pump or cash register.

The chain is active in the communities it serves, throwing its weight behind a host of local organizations and Little League teams and raising funds for St. Jude Children’s Research Hospital, MACC Fund and Make-A-Wish Walk for Wishes.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.

Headquarters:Madison, Wisconsin
No. of Stores:35
Rank Last Year:190