United Pacific

As a force in metro markets such as Los Angeles and San Francisco, the chain’s We Got It Food Mart, United Mart and My Goods Market stores are known to have competitive pricing on gas, tobacco and energy drinks. While United Pacific is an independent owner, supplier and operator of gas stations and convenience stores in the Western United States, the company is a portfolio business of Fortress Investment Group LLC, New York, a diversified, global investment management firm. With a presence on Facebook, United is using the social-media outlet to reach new customers, showing photos and location information, as well as highlighting products that are on promotion. It also advertises through its vendor community, mostly via the radio and for events such as new store openings. Social-media marketing enables the chain to be more aggressive with its signage, especially at the point of purchase.

In October 2018, United Pacific acquired 39 convenience-store properties from Macland Investments, an investment company with diversified gas-station, convenience-store and car-wash holdings and real-estate investments. The deal included seven car washes and five quick-service restaurants. This marked United Pacific’s first expansion of its retail footprint outside Southern California.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2018.