Bonfare Markets

A franchisor with retail operations located across Northern California and the San Francisco Bay Area, Bonfare Markets provides a wide variety of products and services, all while offering a clean, safe and friendly shopping atmosphere. Its core customer base is regarded to be blue-collar clientele, but the chain has made a concerted effort to appeal to more upscale consumers. A host of refurbished stores has helped achieve the goal. Bonfare helps franchisees from diverse backgrounds build and succeed in their own business, as management assists them throughout the entire process by providing training in all areas of operation and pledging ongoing support.

The organization leans on its diverse team of professionals to run the franchised-oriented organization, scouting for all capacities—from checkout operators to management roles. Most workers who build long-term careers with Bonfare Markets start as retail trainees in its grocery, checkout, deli and fresh produce departments.

For benchmarking purposes, store counts are year-end 2019.