United Pacific

United Pacific offers motor fuels products under the 76, Conoco, Shell and United Oil flags, and convenience items through the We Got It! Food Mart, My Goods Market and Circle K store brands. United Pacific operates its retail and wholesale businesses in California, Nevada, Oregon, Washington and Colorado. As a force in metro markets such as Los Angeles and San Francisco, the chain's stores are known to have competitive pricing on gas, tobacco and energy drinks.

Fortress Investment Group created Long Beach, Calif.-based United Pacific from the purchase of United Oil Co. in 2015. United Pacific is now owned by SoftBank Group Corp., a Tokyo-based telecom holding company and investment firm, which acquired it from New York-based Fortress in 2017.

With a presence on Facebook, United is using social media to reach new customers, showing photos and location information, as well as highlighting products that are on promotion. Social-media marketing enables the chain to be more aggressive with its signage, especially at the point of purchase. Social media is also United Pacific's most prominent employee recruitment tool.

In October 2018, United Pacific acquired 39 convenience-store properties from Macland Investments, a Ventura, Calif.-based company with diversified gas station, c-store and car-wash holdings and real-estate investments. The deal included seven car washes and five quick-service restaurants.

For benchmarking purposes, store counts are year-end 2019.