A fourth-generation family business with roots in Oregon, Dari Mart counts its Fresh to Go foodservice program as a hallmark profit center, enabled by the company's commissary and central kitchen. That's where salads, wraps and sandwiches are prepared along with an array of healthy drinks, milk, water, juice and sports drinks. Fashioning itself as a community gathering spot, Dari Mart stores stretch from Albany to Cottage Grove in Oregon. An organic retailer, Dari Mart has a dedicated farming team that tends to cows and works the dairy to deliver milk to its own stores within 48 hours of milking. A signature destination offering is its premium Lochmead Farms ice cream.
Stores target 20- to 30-year-olds who spend freely_and Dari Mart ensures such by activating website-driven contests and promotions to trigger participation. The chain is also engaged in social-media marketing on Facebook and Twitter platforms where it reminds customers to buy lottery tickets when jackpots are high, take advantage of specials and promotes activities occurring at nearby University of Oregon. The company also supports local communities by offering free or discounted dairy products whenever there's overproduction.
For benchmarking purposes, store counts are year-end 2019.
|Headquarters:||Junction City, Ore.|
|No. of Stores:||42|
|Rank Last Year:||146|